2024 Update: Top 8 Instagram Live Streaming Ideas To Amplify Brand Success


Social media has become integral to every brand’s marketing strategy, and its impact cannot be ignored. With the rise of visual platforms like Instagram, businesses have found new ways to connect with their target audience and promote their products or services. In recent years, Instagram Live streaming has emerged as a powerful tool for brands to engage with their followers in real time and increase their reach. As we enter 2024, brands must understand the potential of Instagram Live and utilize it effectively to boost their success.

This article will discuss the top 8 Instagram Live streaming ideas that can help amplify brand success. From showcasing behind-the-scenes content to hosting virtual events, we will explore various ways brands can utilize Instagram Live to engage with their audience and enhance their brand visibility. So, let’s dive in and discover how Instagram Live can take your brand to the next level.

Understanding The Power Of Instagram Live Streaming

Instagram Live streaming has become a powerful tool for brands to connect with their audience in real time. Its growing popularity and ever-increasing social media usage have become essential to successful brand marketing strategies. Instagram Live offers unique features that enable brands to engage with their followers more personally and interactively, creating a sense of authenticity and building trust. This feature also has the potential to expand the brand’s reach and visibility, as a wider audience, including non-followers, can view live streams.

Through Instagram Live, brands can showcase their products, share behind-the-scenes content, host Q&A sessions with industry experts, collaborate with influencers, and more. This allows them to present a more human side to their brand and establish a deeper connection with their followers. Instagram Live can significantly amplify a brand’s success with the right approach and content. In the following sections, we will discuss the top 8 Instagram Live streaming ideas that can help boost your brand’s success on the platform.

Idea 1: Showcase Behind-The-Scenes Content

The appeal of behind-the-scenes content for followers is undeniable. It offers a glimpse into the inner workings of a brand and allows followers to feel more connected and involved. With Instagram Live, brands can showcase their product development, office culture, or company events in real-time, giving followers an exclusive look behind the scenes. This type of content builds a closer connection with followers and creates a sense of transparency and authenticity for the brand.

Here are some ideas for showcasing behind-the-scenes content through Instagram Live:

  1. Product Development: Show followers the process of creating and launching a new product, from brainstorming to final production.
  2. Office Culture: Give followers a tour of your office space and introduce them to your team. This humanizes the brand and creates a more personal connection with followers.
  3. Company Events: Use Instagram Live to share behind-the-scenes moments from company events, such as product launches, conferences, or team-building activities.

By showcasing behind-the-scenes content, brands can humanize their image and build a stronger relationship with their audience.

Idea 2: Host Q&A Sessions With Industry Experts

Q&A sessions with industry experts are a great way to provide valuable insights and information for your followers. These sessions can help establish your brand as a thought leader in your industry, leading to increased credibility and authority. To find and invite industry experts, start by researching thought leaders in your field and contacting them via email or social media. 

Consider hosting joint Q&A sessions where you and the expert answer questions from followers. This can attract a larger audience and provide diverse perspectives. Another idea is to showcase your products and have the expert provide their opinion and review. This can help showcase the value and quality of your products. With expert insights and opinions, your brand can gain a competitive edge and stand out on Instagram Live.

Idea 3: Collaborate With Influencers

In today’s digital age, influencer marketing is powerful way for brands to reach new audiences and build brand awareness. By partnering with popular and relevant influencers, brands can tap into their large, engaged follower base on social media platforms like Instagram.

To utilize this strategy on Instagram Live, brands can collaborate with influencers to host joint Q&A sessions, where both parties can share their expertise and engage with their followers in real time. Another idea is to have the influencer showcase and review the brand’s products on a Live stream, giving their followers an authentic and personal experience.

By leveraging the reach and influence of popular influencers, brands can attract new followers and customers while enhancing their credibility and authority in the industry. Choosing influencers who align with the brand’s values and target audience is essential to ensure a successful collaboration.

Idea 4: Share Product Demos And Tutorials

  1. Explain the effectiveness of visual demonstrations for showcasing products
  2. Visual content has become increasingly popular in social media, and Instagram Live is no exception. Using live streaming, brands can provide a more engaging and interactive experience for their followers, especially when showcasing their products. Live demos allow viewers to see the product in action and understand its features and benefits more clearly.
  3. Provide tips for creating engaging and informative Live demos on Instagram.
  4. When planning a product demo on Instagram Live, it’s essential to have a clear objective and plan the content. Use visuals like graphics or videos to enhance the demo and make it more visually appealing. Engage with the audience by asking for feedback and answering their questions in real-time. Additionally, make sure to promote the Live demo beforehand to increase viewership.
  5. Discuss the potential for increasing product sales and customer satisfaction through Live demos.
  6. You can increase awareness and interest by showcasing your products through Instagram Live and driving sales. Customers are more likely to purchase after seeing a product demo, as it helps them understand the product better. Moreover, addressing their questions and concerns during the Live demo can increase customer satisfaction and build a stronger relationship with your audience and gain more Instagram followers.

Idea 5: Host Contests And Giveaways

Hosting interactive contests and giveaways on Instagram Live is a great way to engage with your followers and increase brand loyalty. These initiatives not only attract attention but also provide value to your audience. Use Instagram Live to host creative and fun contests such as photo challenges or caption competitions. You can also use the platform to announce and display the prizes for maximum impact. 

Giveaways range from free products to exclusive experiences, making them highly desirable for your followers. With the interactive nature of Instagram Live, you can interact with your audience in real time and keep them engaged throughout the event. This helps boost brand awareness and encourages followers to participate and spread the word about your brand. Use this strategy to connect with your audience and foster a community around your brand. Additionally, with Likermoo platform, you can effectively reach high engagement rate on Instagram

Idea 6: Conduct Customer Testimonials And Reviews

Customer testimonials and reviews are powerful tools for building trust and credibility with followers. In today’s world, where social proof is crucial for consumers, using Instagram Live to showcase customer feedback can significantly impact brand success. Through Live streaming, brands can share authentic and personal testimonials, giving followers a real-life glimpse into the satisfaction of previous customers. 

To effectively conduct customer testimonials and reviews on Instagram Live, brands can showcase different products or services, highlight specific features and benefits. Also invite customers to share their experiences and feedback in real time. This type of content builds trust with followers, attracts new customers, and enhances brand reputation. By incorporating customer testimonials and reviews into their Instagram Live strategy, brands can amplify their success and connect with followers more personally.

Idea 7: Partner With Charities And Non-Profit Organizations

Partnering with charities and non-profit organizations is a great way to showcase your brand’s values and positively impact society. Using Instagram Live, brands can raise awareness and support for a cause while enhancing their reputation and attracting socially-conscious consumers. Here are some ideas for using Instagram Live to support a charitable cause:

  1. Host a fundraiser: Use your Livestream to encourage followers to donate to a chosen charity or non-profit organization. You can also offer to match a portion of the donations, which will increase contributions and show your brand’s commitment to making a difference.
  2. Share behind-the-scenes of charity events: Use Instagram Live to give your followers an inside look at charity events or volunteer work in which your brand is involved. It will not only showcase your brand’s philanthropy but also give followers a closer look at the impact of their contributions.
  3. Partner with influencers: Collaborate with influencers passionate about the exact cause of your brand. By hosting a joint livestream, you can reach a larger audience and generate more support for the charity.

By partnering with charities and non-profit organizations, brands can positively impact their brand’s reputation and attract socially-conscious consumers. Use Instagram Live to showcase your brand’s values and make a difference.

Idea 8: Host Virtual Events And Workshops

In today’s digital age, virtual events and workshops have become a popular way to connect with audiences and share knowledge. Instagram Live provides an excellent platform for hosting these virtual events and workshops, allowing brands to reach a larger audience and engage with them in real time.

Planning and promoting the event beforehand is essential to host a virtual event or workshop on Instagram Live successfully. Utilize Instagram’s features, such as stories and IGTV, to create buzz and attract attendees.

Keep your audience engaged during the event by asking for their participation and feedback. This can be done through polls, Q&A sessions, and interactive activities.

Hosting virtual events and workshops on Instagram Live also allows for the opportunity to collaborate with other brands or influencers, expanding the reach and impact of the event.

By hosting virtual events and workshops on Instagram Live, brands can increase engagement, visibility, and brand loyalty. It’s a great way to connect with your audience and showcase your expertise, ultimately amplifying your brand’s success on the platform.


Instagram Live streaming is a powerful tool for brands to engage with their audience in real time and increase their visibility on social media. From showcasing behind-the-scenes content to hosting Q&A sessions with industry experts, collaborating with influencers. And conducting product demos and customer testimonials, there are endless opportunities to amplify your brand’s success on Instagram through Live streaming. 

By leveraging contests, charity partnerships, and virtual events, brands can attract new followers and customers and enhance their reputation and credibility. The key is experimenting with different ideas and finding what works best for your brand. So, start implementing these top 8 Instagram Live streaming ideas and watch your brand soar to new heights of success on this popular platform.