Having the right branding is extremely necessary for every business. Not only does it help them drive profits, but it also lets them create a memorable impression in the minds of their audiences, making them unforgettable.
With a suitable set of business custom neon signs in Canada, you can ensure a great boost in your retail business. As a matter of fact, studies show that your business can experience a 20% increase in foot traffic.
In this article, let’s explore some essential things to consider while choosing the right custom neon signs for your retail business to boost its growth. You’ll also look at some crucial aspects that will help you make the right decision.
Things to Consider While Choosing the Right Neon Signs for Your Business
Here are some essential things that you need to consider while getting a personalized neon sign for your retail store:
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Choose the Right Technology:
For many retail stores in Canada, LED lights are the best choice. It is more energy-efficient by up to 80% than traditional glass neon. It even performs more reliably in extreme cold without any flickering.
On the other hand, a traditional glass neon signpiece is best for high-end boutiques or vintage aesthetics where a particular nostalgic glow is needed. However, the glass is fragile and requires professional maintenance.
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Strategic Size and Placement:
You need to keep in mind that your lettering should be readable at least 10-15 feet away. Also, you should always apply the rule of thirds, in which the sign should occupy one-third of the wall or window to ensure it’s eye-catching without being overdone.
Placing the logo on storefront windows improves visibility for both day and night foot traffic. On the other hand, interior feature walls create spots that are the best props for shooting pics on social media and encourage online sharing.
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Design and Brand Alignment:
Use the colours of your brand to maintain brand consistency. For maximum street-side attention, you can use bright red or cool white shades, which offer the highest visibility.
Clean, simple logos and short texts can translate your brand into neon form in the most effective manner. Warm tones, which consist of red, orange, and pink, create an inviting feel for cafes, which further makes visitors feel more welcome.
On the other hand, cooler tones, such as blue and purple, are suitable for modern tech offices or fashion boutiques.
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Compliance and Quality:
While choosing the sign, you need to make sure that it has certifications from the Canadian Standards Association or Underwriters Laboratories to align with Canadian electrical and safety codes.
For outdoor signs, an IP65 rating or higher is extremely important, as it will help you ensure that your outdoor sign can endure rain, ice, and snow.
In major cities like Toronto, you need to get a local permit to install these signs on your establishment.
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Advanced Controls and Functionality:
Having dimmers and remote controls is extremely important for adjusting brightness, which will help you match ambient light. This further helps you avoid glare in storefront windows, improving photo quality for social media.
Latest LED neon signs use party modes or “flo-mo” effects like flashing, pulsing, or fading. These effects draw extra attention during flash sales or product launches.
You should also look for Wi-Fi or app-controlled options to schedule “on/off” times. This further improves the lifespan of the sign, automating energy savings.
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Backboard Selection and Aesthetics:
The backing material is extremely important, as it defines the sign’s structure and visual integration into your retail space. Having a floating look with clear acrylic is the most popular choice for a minimalist, invisible appearance that makes the neon sign float against the wall.
On the other hand, you can also opt for a mirror or glossy black/white effect, which makes your neon sign’s aesthetic levels much better.
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Energy and Sustainability:
Modern-day retailers often choose recycled acrylic or sustainable wood/ timber backings, which help them align with those retail stores that are environment-conscious.
Or else, if your retail store changes its promotions on a seasonal basis, you need to consider RGB colour-changing signs that help you switch colours through a remote control. Hence, you don’t have to buy a new sign for the new season.
These are some essential things that you need to consider while getting a customized neon sign for your retail store’s growth in Canada.
Things to Take Care of While Using the Neon Sign
- Dust the sign every few weeks with a soft microfiber cloth. If you’re using outdoor signs, you need to get them cleaned weekly with a microfiber cloth.
- Switch off the sign for 24 hours every 14 days. It will help you prevent component fatigue and extend the sign’s life by up to 50000 hours.
- Use an acrylic box to shield the sign from heavy snow, hail, or debris.
- Use surge protectors to protect the sign’s thermometer from voltage spikes. You should also ensure that all cable connections are tight and dry.
To Summarize
Having a customized neon sign for your business can actually bring growth to it. As a matter of fact, it allows you to boost foot traffic into your business store. All it does is make your brand unforgettable and boost its aesthetic recall in the best way possible.
You just need to follow the abovementioned steps to choose and maintain the sign, which will help you drive more foot traffic and boost your sales.
